Dorchester’s own Donna Latson Gittens, the founder and CEO of MORE Advertising, threw out the first pitch at Monday night’s series-opener between the Red Sox and the Orioles.

Gittens, a native of Boston and longtime resident of Ashmont Hill, launched the women-led company in 1997 with a mission to “influence attitudes and change behaviors”— promoting brands and companies that her “philosophies and commitment to community.”

Gittens has worked closely with the Boston Red Sox Foundation for 15 seasons to spread the message of the team’s charitable works.