March 26, 2025
When National Women's Soccer League’s Boston club managers announced that they would be undergoing a name change last week, fans enjoying beers and BBQ at the 2025 season launch party were excited to say ‘bye bye’ to Bos Nation.
This morning, perhaps this time over coffee and croissants, those same fans were introduced to the Boston Legacy Football Club.
“Our name is just the beginning,” said club controlling owner Jennifer Epstein. “It’s what we build together, through dedication, commitment, and grit that will give it life. We aim for our values to reflect a city that breathes competition, passion, and pride, and to pay tribute to those who paved the way before us, including the game-changers who helped build previous women’s professional teams in Boston. We are also focused on the future, for the next generation of players and fans who will carry forward what we build today.”
The name, produced after months of listening, research, and consultation, references Boston’s long sporting history while simultaneously glancing toward the future.
“I look forward to watching the Boston Legacy build a club for a new generation while honoring those who helped build the game,” said Kristine Lilly, former USWNT midfielder and two-time World Cup Champion. “It is an exciting time for women’s soccer, and I look forward to cheering on the Boston Legacy.”
Though fans made hundreds of suggestions, when the season rolls around next fall, they’ll be chanting just one name at the newly-renovated White Stadium.
Dorchester native, disability justice in sports advocate, and club brand advisor Chanel Keenan is more than ready to yell it proudly.
“We are about to watch a renewal of this incredible club in the city of champions,” said Keenan. The pride Bostonians have in sports is one of our greatest uniting forces.”
While the club is leading its rebranding with its new name, more announcements on its crest and wordmark will be made in the following months.
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