Tom Brady brands link up with Dot-based NOBULL

Tom Brady is pictured in NOBULL gear in a photo shared by the company on Tuesday.

The NOBULL performance training company based in the Southline building on Morrissey Boulevard has merged with two companies founded by former New England Patriot quarterback Tom Brady.

NOBULL will combine with Brady’s TB12 nutrition brand and his Brady Brands apparel company and NOBULL’s chief executive, Mike Repole, will remain the top shareholder of the newly merged company. Brady will be the No. 2 shareholder as part of the agreement, which was announced on Tuesday morning via a statement sent to the Reporter.

“Mike and I have known each other for several years and we share an intense drive to be better every day,” said Brady. “The decision to partner with Mike and NOBULL was a no-brainer. Throughout my playing career I surrounded myself with the best teammates in the game and I feel fortunate to be joining another incredible team that’s focused on inspiring the next generation of athletes and people who want to be better versions of themselves every day.”

Brady and Repole’s vision is for NOBULL to become a complete wellness company, from sneakers and apparel to nutrition.

NOBULL was founded in 2015 by Marcus Wilson and Michael Schaeffer as a community-first brand, and quickly grew to be one of the top brands in training and cross-fit. Repole’s company Impact Capital took a majority stake in NOBULL last year, and he is known for building and selling profitable brands like Vitaminwater, Smartwater, and BODYARMOR.

NOBULL became one of the first tenants in the former Boston Globe complex at 135 Morrissey Blvd. in 2023, relocating to Dorchester from downtown space near South Station. Once it is fully occupied with other tenants, the Southline complex is expected to have as many as 3,000 daily employees.


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