The Industry unveiled a new lunch menu last week, marking an expansion of its hours and a move towards providing more affordable options at the popular Adams Street establishment.

“We’re trying to bring in a new trend to the area,” explained new general manager Tony Hernandez. “We want it to be upscale, but not out of range.”

The new menu includes a variety of salads and gourmet sandwiches, including a burger, a chicken club, and a cod Reuben, along with vegetarian options, most priced within the $10 to $15 range. The restaurant, which was previously only open for dinner weeknights and brunch on the weekends, will now offer lunch daily from 11:30 a.m. to 4 p.m.

The Industry has already become a family favorite with its $5 kids meals for children under the age of 12, a deal offered seven days a week that includes several gourmet, kid-friendly options.

Hernandez envisions other new events and promotions that would build upon the restaurant’s close ties to the community, including a “local firehouse cook-off” featuring neighborhood firefighters as celebrity chefs.

“Each of them would have their dishes on the menu, people would vote and then the winner would stay on the menu for a month,” Hernandez explained. “And all proceeds from the dish would go to a charity of their choice.”

The idea is still only in its nascent stages, but Hernandez is hoping to connect with local BFD representatives to make the plan a reality.
“I’m excited, I think it would be really great,” he said.

The Industry is planning special St. Patrick’s Day line-up for March 17. The event will include a DJ from 1-4 p.m., Irish step dancers from Connolly Academy from 1:30-2 p.m. and a full Irish breakfast served from 10 a.m.-4 p.m.

For reservations see theindustryonadams or call 617-297-9010.